Looking to boost your organic traffic, so you can make more sales or generate more leads for your business? Focusing on SEO is the best way to generate a consistent stream of web traffic.
But Google uses more than 200 factors in its algorithm to decide which websites will rank the highest. Navigating the waters of SEO on your own can be confusing.
But one thing is clear: blogging for SEO on a consistent basis is one of the most important factors. Wondering how to optimize blog posts for SEO? If you can write a blog post, then optimizing it is pretty easy to do.
Read on below to learn more about content optimization and why it matters.
Why On-Page SEO Is Important
Most businesses spend all of their efforts on off-page SEO, generating backlinks to their website. And while that’s the ideal thing to focus on, it’s meaningless if your website isn’t already optimized.
If the pages on your site aren’t optimized for the search engines, then no amount of backlinks will be able to increase the search rankings. You’ll only need to optimize your service and product pages once.
But blog posts are web pages that support your primary pages. For your blog posts to do their job, you need to optimize them as well before you post them. Writing, optimizing, and publishing regular blog posts that support your other pages is one of the key on-page SEO factors you need to be aware of.
How to Optimize Blog Posts for SEO
So how can you start optimizing content for SEO? It starts with keyword research.
Each blog post you publish should be focused on a keyword. Every type of business, in every market and every industry, can generate dozens, if not hundreds, of relevant keywords for their website.
You’ll want to use a keyword research tool to do this, so you can focus on the easiest keywords first.
Each blog post should focus on one main keyword and a handful of supporting keywords that support the main keyword. Include the main keyword in the page title, in one or more headers, and scatter it within the content of the blog post.
Make sure the content is broken into various sections to make the content scannable for both search engines and readers. Keep paragraphs to a maximum of four sentences, ideally two to three.
This makes it easy for visitors to consume the content, which Google will reward.
Add at least one relevant image. Make sure the keyword is in the image file name as well as the alt text.
And though it might seem backward, make sure to include a link to at least one other website. Make sure it’s not a competitor. But a link to a statistic or a website you used for research purposes can boost the integrity of the blog post.
Write, Optimize, Repeat
Once you figure out how to optimize blog posts for SEO, it gets easy. Although you should always write with personality and pizazz, blogging for SEO means following a pretty strict format, which makes the process simple to replicate.
Looking for other tips regarding SEO optimization? Visit our blog now to find other helpful articles.